Our Consulting Services
Tasting Social partners with restaurants, hotels, resorts, and hospitality groups to strengthen brand, sharpen operations, and grow revenue. Guided by nearly 20 years of both culinary leadership and marketing strategy experience.
What We Offer
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Your brand is more than a logo… it's the experience guests remember and the story that gets you found. Tasting Social develops brand positioning, marketing campaigns, and content strategy tailored to hospitality and culinary businesses, from digital and social presence to print collateral and promotional campaigns. Every recommendation is built to reflect your concept's identity and reach your target market that will become loyal customers.
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Menus should do more than taste good — they should support your brand, control costs, and keep guests coming back. Drawing on two decades of kitchen leadership across fine dining, casual, and high-volume concepts, Tasting Social helps refine or rebuild menus for flavor, food cost, seasonality, and guest experience, without losing sight of what makes a concept distinct.
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From intimate private dinners to large-scale events serving hundreds of guests, strong execution comes down to systems: vendor coordination, budgeting, logistics, and team communication. Tasting Social helps hospitality and catering operations build repeatable, scalable processes for event planning and execution, so quality holds steady no matter the size of the guest list.
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Central Florida's hospitality workforce is bilingual and businesses that train and communicate that way retain stronger teams and deliver more consistent service. Tasting Social develops bilingual (English/Spanish) training programs, staff onboarding materials, and internal communication strategies that build a stronger, more unified team culture across front- and back-of-house.
Why Tasting Social
20 years of hands-on hospitality leadership Executive Chef, Catering Manager, and Marketing Director roles across the U.S., Puerto Rico, and Spain.
Strategy that's been tested in real hospitality
Not theoretical advice.
True bilingual fluency — English and Spanish delivered natively, not translated after the fact.
Experience across concepts and scale — from boutique dinner service to 500+ guest events.
A single point of contact who understands both the guest experience and the business behind it.
Schedule a Consultation
Most consultants bring you either the back of the house or the front of the house. Tasting Social brings both.
Founder Zoe Baez has led as Executive Chef, Catering Manager, and Marketing Director across fine dining, resort, and high-volume hospitality operations in the U.S., Puerto Rico, and Spain, building menus, managing teams, and running P&Ls, while also designing the brand strategy, marketing campaigns, and bilingual communications that drove those businesses forward. That dual fluency operational and strategic, is what sets Tasting Social apart: recommendations that are grounded in what actually works on the floor and in the kitchen, not just in theory.
Whether you need a brand refresh, a menu overhaul, tighter event operations, or a stronger-performing team, Tasting Social builds strategy that hospitality businesses can actually execute.
Start Your Growth Plan. Work With Tasting Social To Elevate Your Operation.